Sales Resources

July 31, 2007

Campaign in Behavioral Marketing Helps in Audience Identification

Filed under: Marketing — blog @ 11:07 pm

Behavioral marketing basically targets at understanding consumer behavior on the way they use, act and react while navigating through various websites. Campaign in behavioral marketing basically targets consumers by serving ads to predefined segments or categories. These information and strategies are made with data compiled from click stream data and IP information.

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Inside Jaguar Marketing

Filed under: Marketing — blog @ 11:07 pm

A closer look into the inner workings of a professional home business is important to give people and indication of the leadership, the techniques and exactly what distinguishes that program from the millions of other businesses online.

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LeapFrog Interactive Expands with New Location, New Company

Filed under: News — blog @ 11:07 pm

Interactive Agency opens Boston office to meet increased demand from global brands, spins off new company to meet small business needs. [PR.com - July 31, 2007]

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Using Surveys to Find You’re Prospects Hot Buttons

Filed under: Marketing — blog @ 10:07 pm

What one question, if answered, could provide your business with enough information that it could see a dramatic increase in sales, revenue and performance? The answer is “What one thing is your prospective customers looking for in relationship to your products or services?” Today, like never before, it is easy to obtain this information using surveys.

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Relationship Marketing - More Necessary Due to Information Overload & Growing Cynicism

Filed under: Marketing — blog @ 10:07 pm

This article is about the immense value of relationship marketing. This refers to the efforts a business uses (online or off) to stay in touch with their existing customers/clients. It costs 6 times more to sell to a prospect than it does to sell to an already happy customer. In today’s world of information overload and cynicism, it’s vital to mine the gold that is an existing customer.

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7 Mistakes That Keep You From Getting a Great Book Deal

Filed under: Marketing — blog @ 10:07 pm

As the author of 6 books for publishers like Wiley, Harmony, and McGraw-Hill (who published my New York Times bestselling book The Confident Speaker), I thought I knew what it takes to get a great book deal. Now, however, I’m working on a new proposal and in developing my book concept and proposal, I’ve learned a ton about what agents and editors look for versus what lands your hard work in the recycling bin.

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Franchise Business Investment Opportunity

Filed under: Marketing — blog @ 9:07 pm

Many international and corporate giants stationed abroad always look for the opportunities to kick start their franchising business in India. Among all India is the chosen destination as it provides everything one need to flourish and this is the reason why franchising business is flourishing in India.

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The Ten Commandments Of Mortgage Marketing

Filed under: Marketing — blog @ 9:07 pm

No…The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. This article explains all…

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The Power of Promotional Products As Retail Babysitters

Filed under: Marketing — blog @ 9:07 pm

When children hinder the sales process, profits suffer. Waterless tattoos, coloring books, custom activity sheets and other promotional products can serve as effective Retail Babysitters. Children then become an asset, as you use them to leverage favor and sales with parents.

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Get More Than a Yes Posted By : Alvin Day

Filed under: Sales — blog @ 8:07 pm

Sometimes a yes is not enough. Learn how to solidify your sales with an agreement that is far more powerful than a simple yes.

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